TDK
UK Ltd launched their MD XS-iV minidiscs aimed at 15-25 year
old males across Europe. They needed a promotional campaign
that would appeal to a young audience whilst gaining the commitment
of major retailers.
TDK developed teaser PR, advertorial and internet promotion
plus point-of-sale and an exciting branded merchandise that
retailers could use as incentives, including minidisk holders,
beanie hats, fleeces, rucksacks and snowboards.
Promotional Mailing Services were responsible for receiving,
packaging securely and dispatching specified allocations of
POS materials and merchandise to each of the TDK European subsidiaries,
including those in Eastern Europe, to tight deadlines. |
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To find out more or
to discuss your own requirements, call our sales team on 01732
783600
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