BioPharma support EMEA

Global marketing campaigns are the way forward to ensure brand consistency, but they can create major logistical issues for the brand teams at their centre. They need to be able to respond quickly to many requests from their marketing colleagues across many countries whenever materials are needed.

To deliver an efficient support service to marketing teams and sales forces across the EMEA can involve considerable internal time and expense. Which is where PMSG can help.

Created especially to address the problem, PMSG utilises a web-based system to ensure easy ordering and delivery of a brand’s marketing materials to anywhere in the EMEA, but with appropriate management tools in place so that the central brand team retains control of budgets and stock levels.

As a result, materials can be reliably and quickly distributed whenever required without the need for the core brand team to get involved. The marketing professionals at PMSG instead manage the process on their behalf:

• central teams receive personal and proactive account management support
• they retain control of the system and set the budget parameters
• the system and service can be tailored with, for example, individual limits to ordering, payment by job numbers, warnings generated of exceptional orders or wasteful delivery costs and so forth
• central teams can focus on what really matters - the creation of market changing campaigns